Fair Trade's Premium Is Real, But It's Not Enough Alone
Fair trade moves real money—€211 million in premiums last year. But it's not a cure-all. Here's why I still recommend it, and where it falls short.
4 articles in this category
Fair trade moves real money—€211 million in premiums last year. But it's not a cure-all. Here's why I still recommend it, and where it falls short.
Comparing Fairtrade and Rainforest Alliance on farmer income, governance, and scale. Fairtrade wins on direct premiums and producer power, but neither...
Fair trade won't fix every supply chain problem, but the facts show it's still the most effective tool for ethical sourcing. Here's why.
Fairtrade Premium funds farmer-led projects, but only 35% of certified coffee sells on Fairtrade terms. We argue for a 'premium-first' sourcing strate...