Why Fairtrade Premium Is the Only Ethical Sourcing Metric That Matters
Fairtrade Premium funds farmer-led projects, but only 35% of certified coffee sells on Fairtrade terms. We argue for a 'premium-first' sourcing strate...
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Fairtrade Premium funds farmer-led projects, but only 35% of certified coffee sells on Fairtrade terms. We argue for a 'premium-first' sourcing strate...
Fairtrade's scale and premium are real, but direct trade can pay more. Here's how to choose based on your product, budget, and risk tolerance.
I compare Fairtrade and Rainforest Alliance on premium, income impact, and coverage. Fairtrade wins for direct farmer payments, but Rainforest Allianc...
Fairtrade's scale is impressive, but its impact is uneven. Here's what the numbers really say—and why I still buy the label, with caveats.